Case Study
TAIHO
NATIONAL SALES MEETING
Project Type
Corporate Event
The Taiho National Sales Meeting is a creative, purpose-driven sales meeting that balances heavy oncology content with fun, engaging moments.
Services
Stage Look and Scenic Direction
Presentation Template Design
Event Identity and Naming Concepts
Logo Design
Technical Specs
Cue to Cues
Scripting
Rehearsal Management
Graphics Coordination
Content Development
Speaker Support
Videography and Photography
Cue to Cues
Scripting
Rehearsal Management
Graphics Coordination
Content Development
Speaker Support
Videography and Photography
The Challenge
Taiho’s National Sales Meeting needed to energize and inspire attendees while presenting complex oncology-related content. The client looked to Bright AV to strike the right balance between serious medical programming and lighter, interactive moments that would lift energy throughout the event. To achieve this, the meeting required consistent branding and staging, creative storytelling elements within budget, and carefully curated breaks that felt engaging and purposeful. Scenic and AV design also needed to be seamlessly integrated to enhance attention, reinforce messaging, and ensure a polished, branded production experience for all participants.
The Solution
Bright AV worked as an extension of Taiho’s marketing team to deliver a fully integrated production balancing the weight of oncology presentations with lighter, engaging moments.
Interactive segments such as games, puzzles, and “minute to win it” competitions
Custom PowerPoint templates
Opening copy, and interstitial video
Scenic design featured in-house staging enhanced by LED tape lights
LED backdrop for maximum impact
Rehearsal management and presentation support
The Results
RECOGNIZED AS THE BEST stage design to date
with a request to repeat it for the following year
strong sense of partnership
production staff were treated as part of the Taiho team
CONTINUED GROWTH
entrusting Bright AV with more creative and production responsibilities year over year
“
Bright AV has become an extension of our team. They bring creativity, flawless execution, and a sense of fun that transforms our meetings. Year after year, they continue to raise the bar.
Taiho
OUR WORK