Case Study
Frito Lay
National Sales Meeting
Project Type
Corporate Event, Hybrid Event
Frito-Lay’s annual National Sales Meeting is a cornerstone event designed to inspire the sales team, recognize top performers, and equip both new and seasoned team members with key product and brand knowledge.
Services
Technical Specs
Cue to Cues
Scripting
Rehearsal Management
Graphics Coordination
Content Development
Speaker Support
Voiceover and Audio Support
To-Scale CAD Drawings
3D Renderings
Event Rigging Design
Event Identity and Naming Concepts
Stage Look and Scenic Direction
Presentation Template Design
Motion Design and Animation
Animated Walk-Ons and
Interstitial Video Design
Audio, Lighting and Video Services
Video Production and Editing
Onsite Photography
3D Renderings
Event Rigging Design
Event Identity and Naming Concepts
Stage Look and Scenic Direction
Presentation Template Design
Motion Design and Animation
Animated Walk-Ons and
Interstitial Video Design
Audio, Lighting and Video Services
Video Production and Editing
Onsite Photography
The Challenge
Frito-Lay’s National Sales Meeting was focused on competitive positioning and go-to-market strategies. Bright AV was tasked with delivering a cohesive, high-impact experience that energized attendees and brought the message to life both inside and outside the ballroom.
The Solution
We led breakout planning that brought sales strategies to life through hands-on demonstrations.
Your Title Goes Here
Developed a bold visual identity for the event
Transformed the ballroom into a fully branded experience
Custom “AMP UP” experience outside the Ballroom with lighting, staging, a graffiti-style backdrop
Surprise live performance
Dynamic closing recap video
The Results
INCREASED ENERGY + ENGAGEMENT
the AMP UP experience in the Gaslamp District created a powerful emotional connection and left a lasting impression on attendees
BRANDED CONTENT CAPTURE
high-quality content from the AMP UP moment elevated the closing recap and reinforced key themes
FIRST-EVER Fully On-Schedule Presentation
all sessions and presentations stayed on track for the 1st time in the event’s history
OUR WORK