Case Study
Molson Coors
Distributors Convention
Project Type
Corporate Event
Molson Coors set out to elevate its flagship Distributor Convention bringing together 2,500+ distributors and internal teams.
Services
Technical Specs
Cue to Cues
Talent Management
Rehearsal Management
Graphics Coordination
Speaker Support
To-Scale CAD Drawings
3D Renderings
Event Rigging Design
Stage Look and Scenic Direction
Motion Design and Animation
Audio, Lighting, Video
To-Scale CAD Drawings
3D Renderings
Event Rigging Design
Stage Look and Scenic Direction
Motion Design and Animation
Audio, Lighting, Video
The Challenge
Molson Coors set out to elevate its flagship MCDC event bringing together 2,500+ distributors and internal teams to reinforce its “beyond beer” vision. The brand partnered with Bright AV to transform the experience through full technical production, immersive creative support, and AV integration across key event spaces.
The Solution
Bright AV delivered end-to-end support across strategy, creative, and execution seamlessly integrating with legacy vendors. From scenic design and content development to a fully produced closing keynote for the Chief Commercial Officer, our team led every detail. We transformed the Expo Hall with immersive AV and lighting, and flawlessly executed the General Session concert, managing all artist logistics and production.
The Results
ON-TIME DELIVERY
across all content and staging elements
Reduced Rigging costs
by up to 20%
Seamless Integration
of new creative workflows and staffing support
Secured a multi-year partnership
Bright AV was selected as the production partner for the next 3 years
Days
Attendees
Brands
Assets Created for Full-Screen Takeovers
“
Bright AV knocked it out of the park in our first year working together, leveling up our prep process and onsite execution in the production arena and seamlessly tying together all the pieces to get us to the stage (and that Lainey Wilson concert!).
Molson Coors
OUR WORK